The Essential Ingredient South Melbourne

In 1990, a small family-owned and operated specialty ingredient store embarked on a journey in the heart of South Melbourne, namely, The Vital Ingredient. This marked the humble beginnings of a business that would come to represent a culinary bridge between continents. This unassuming store, founded by Syd and Susan Weddell - both passionate food enthusiasts - set out to source exquisite ingredients from the far corners of Italy, Spain and France and the bountiful farms throughout Australia. At that time, a simple Sunny Boy ice block could be bought for mere cents, Tiny Teddy’s hit our shelves and soon after, Maggie Beer, Stephanie Alexander and Donna Hay were tempting us with Middle Eastern, Chinese and European flavours to cook at home. It could be said however, that most of Australia still thought Curry was a surname!

Over the years, Melbourne has evolved into a vibrant culinary melting pot, embracing international cuisines with open arms. The Vital Ingredient (now The Essential Ingredient) has played a pivotal role in this gastronomic evolution, introducing the flavours of Europe to those wanting to embrace the new wave of global food trends using ingredients made with time-honoured techniques.   With dedication and an unwavering commitment to quality, the business has flourished, becoming a trusted supplier to some of the finest restaurants, hotels, and caterers across Australia. The best-of-the-best deserves the best FROM the best, which is why our client list may include your local, artisanal deli or specialty food store. The journey has been fuelled by a team of specialty staff who are not only brilliant home cooks but also obsessed foodies. Top that with the knowledge of our chefs on staff and The Essential Ingredient is your open cookbook, your real, live glossary of all things for your kitchen and dining know-how.

Our Prahran store is conveniently located adjacent to the bustling Prahran Market which provides a sun-drenched outdoor plaza featuring live music and activities for kids. South Melbourne offers a more tailored and streamlined store, just a short stroll from the South Melbourne Market with easy parking along one of the area’s most popular shopping strips.

As a market leader in specialty foods, cookware, dinnerware, and culinary books we celebrate our shared passion for all things food, and it is this passion that we bring to every aspect of our business. We invite you to experience the joy of better cooking at The Essential Ingredient.

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• The Essential Ingredient Victoria Terms and Conditions for Retail Discounts as at 23/11//2024

Terms and Conditions for 40% off RRP Storewide Sale

1.    40% discount will be applied to the Recommended Retail Price (RRP) on all         full-priced items storewide. Prahran and South Melbourne retail stores

2.    The 40% discount applies only to full-priced items and cannot be combined            with discounts on already reduced stock

3.     Stock that has already been reduced are marked at NETT pricing and no              further discounts apply.

4.     The discount is non-transferable and cannot be redeemed for cash or credit.

5.      All products are available while stocks last, no rain checks, holds, phone              orders, offers available in store only

6.     No exchange, refunds or returns are available

6.     Wholesale clients are excluded from the promotion

7.     The store reserves the right to alter or amend these terms and conditions at            any time without prior notice